The picturesque town of Edmonds, with its quaint stores and sidewalk cafes, recently welcomed the chic fashion boutique Rogue to its charming Main Street on March 8th. Visitors can find the shop in an appealingly old-fashioned white house built by the local blacksmith in the 1890s. Inside, however, the modern styles offered by owner Kimberly Koenig provide a spirited contrast to the shop’s antique exterior. Welcoming, fresh and thoughtfully decorated with artwork and bright accents, Rogue lives up to its name, adding some playful sartorial mischief to its small town setting.
Chic, cool, yet totally relatable.
With a background in advertising, Kimberly traded in the agency life to follow her passion. “I needed a change,” she said. “People say to follow your passion and I love shopping!” Indeed her keen eye for fashion infuses everything about the shop — from its thoughtfully curated clothes and accessories to her incredibly cute business card printed on real wood.
WHAT YOU’LL FIND
Rogue is full of high-quality, fashion-forward lines with a contemporary casual feel and prices that won’t break the bank. Kimberly attends industry shows in Las Vegas and Los Angeles to keep her finger on the pulse of current trends and always has an eye out for new brands with distinctive designs on websites like Etsy. “I tried to pick lines that I love that I know aren’t carried everywhere, because I’m a boutique shopper too,” she said, noting the major advantage intimate shops like hers have over department stores. The beautiful items displayed on neat racks range from slick leather clutches to well made and flattering basic tees and tanks, gorgeous separates, flirty dresses and an eclectic jewelry collection that is selling like hotcakes. In addition, Kimberly is proud of a line she carries called BOHO Republic. She’s tapped the up-and-coming Seattle-based designer to create handmade pieces that are exclusive to her store.
“It probably changes on a daily basis,” she said with a laugh. “Right now, for spring, though, I am loving this line of Darling dresses.” The one she points to is undeniably adorable and flattering. “Everyone that’s tried one on has run away with it.” The fun frock exemplifies her penchant for fashion with a twist. “I chose to go off the beaten path, and I hope that accentuates the pieces I have here.