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It was ironic to dress up for the opening of an activewear store. After all, activewear is my typical daily work uniform. Yoga or running pants? Check. Comfortable lightweight hoodie or tee? Check. Turn on the computer and watch me go. But when I have to do an interview or attend an event, I try to upgrade my style.

I was excited to check out Australian company Lorna Jane. Having traveled to the country/continent, I am a devout Australia fan. I wasn’t disappointed with the product, the staff or the store itself. In fact, I was incredibly impressed.

The greeting at Lorna Jane is warm, enthusiastic and automatically makes you feel at home. There is a different vibe than other athletic retailers — it’s supportive and knowledgeable. These women are there to make your experience a positive one, but they also have the information to truly assist you in your workout journey, wherever you may be. They seem to make it part of their job to lift women up and bring them together.

One of the roots of Lorna Jane is empowerment, a deep effort to get women moving and living a life that allows them to function at an optimal level. The Lorna Jane philosophy — Move Nourish Believe — permeates the Seattle location. It’s more than just a retail store, it also has a nourish bar and an exercise studio. As the company puts it, it is also a place to believe.

The product is enticingly designed and well made. For myself I found a new top for my “work from home” collection in a deep, vibrant blue. I have used it for workouts as well and find it comfortable and breathable.

Overall, Lorna Jane will be an excellent addition to the Seattle shopping scene. It may take a little getting used to for the more neutral-color consumers — Lorna Jane does bright and cheery well. But, as a woman that believes in the importance of women forming a strong community, the messages given and received at Lorna Jane make it worth a visit. “You are so lovely, today is a great day, never give up,” should never be things we are too jaded to hear. 

400 Pine St #2030, Seattle
Mon.–Sat. 10 a.m.–8 p.m., Sun. 11 a.m.–6 p.m.
206.623.1035 | lornajane.com

"One of the roots of Lorna Jane is empowerment, a deep effort to get women moving and living a life that allows them to function at an optimal level. "