House hunting is a personal experience, full of emotion and even a little imagination. Hopeful homeowners often look at dozens of homes before finding “the one.” On the other side of the equation, sellers must make their homes the most desirable possible. To help with all sides of buying and selling, Solveig Johnson, Bellingham realtor at The Muljat Group, opened Urban Collective in June, a home decor boutique and staging service. With her combined loved of design and five years of real estate experience, Johnson aims to bring all her talents under one roof with the support of The Muljat Group, she said.
Visitors to Urban Collective will find small decor items such as table settings, candles, pillows, blankets, and unusual books. Larger pieces include a handful of chairs, tables and statement artwork. Johnson describes her style as modern farmhouse mixed with coastal bungalow. White, neutrals, and soft sea tones make up much of her merchandise. The bright, mostly white store highlights Johnson’s hand-selected merchandise. From the oversized white horse painting to fun, textured rugs, Johnson’s young style is reflected in every piece. Neutral, airy homes allow buyers to picture themselves in the space, Johnson says. Plus, by keeping hard elements neutral, like paint, flooring and tile, homeowners can inexpensively change the look of their home with fabrics and accent decor. Urban Collective’s merchandise rotates seasonally to keep things fresh, exciting and relevant, she says.
Johnson’s staging services play on similar styles and design strategies as her store, she says. Staging key rooms like the kitchen, master bedroom, dining and living rooms opens buyers to what their future could look like. “People picture dinner parties and holidays in those spaces. Emotional rooms sell houses,” Johnson says. While she may use small touches from the store in her staging process, the majority of decor comes from her separate staging inventory. Consultations start at $250 for buyers still living in their home, while sellers with empty homes can receive a free consultation for Johnson’s staging service for her to develop a bid.
Urban Collective houses real estate services, decor retailer and home staging services all under one roof. “One of the reasons I love real estate is that I get to talk to clients about design,” Johnson says. Whether you’re getting ready to sell your home, looking for the perfect finishing touch to a new house or just in the market for some new accent pieces, Urban Collective checks all the boxes.
2955 Newmarket St., Bellingham
360.393.4908 | urbancollective360.com
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