The sign for Bellingham’s newest
women’s boutique, Heroine Clothing, hangs
beneath warm and inviting strings of lights. The
boutique is up a step from the sidewalk and offers
the latest women’s fashion trends. Inside, dark
wood is lit up by dangling Edison lights throughout
the cozy space, illuminating the walls which are
lined with carefully selected items ranging in colors
and textures. The moody atmosphere is paired
with a chic decor perfectly encapsulating the
urban modern vibe. Accompanying the array of
clothing, shoppers can pick from scarves, handbags,
jewelry, and hats all tastefully chosen by Heroine
proprietress Michelle Millar.
Urban-industrial meets boho chic.
Heroine’s story all began with a
woman’s love for fashion. At age 16, Millar began
working in retail, and that sparked her passion for
the fashion industry.
“I love retail. I love how different it can be
from day to day,” Millar said. “I love meeting new
people and helping women find things that make
them feel good, make them feel beautiful.”
Her passion grew when she joined the team at
Sojourn back in 2001. After managing the store
for four-and-a-half years, Millar recognized a
crucial missing element in the Bellingham shopping
experience: shoes. This led her to open up the
beloved shoe boutique Mi Shoes on Railroad,
which just celebrated their tenth anniversary this
After hiring a managing team, Millar was
able to step back and begin her next project, a
mobile clothing boutique called Belle on Wheels.
Millar has parked her hot pink retail truck at
festivals, markets, private parties, and events for
several years, but when the demand for more
came quickly after, she knew she wanted to find
a more permanent location. When a vacant space
opened on Commercial St., Millar jumped at
the opportunity and opened Heroine’s doors in
WHAT YOU’LL FIND
Whether you are hunting for
a statement piece, a winter coat, a perfectly fitting
sweater, soft comfy t-shirts, jeans, intimates, or
accessories, Heroine has a wide selection of items
for women of all ages. With a variety of essential
basics like boyfriend tee’s and denim plus pieces
perfect for going out or in the office, Heroine
provides outfits for all occasions.
Millar’s creativity, eye for style, and natural
instinct for fashion have helped shoppers find the
perfect outfits for the past 10 years. By using her
connections within the fashion industry, Michelle
has been able to foster a shopping experience
that is fun, feminine, fashionable, and sexy while
keeping prices attainable.
Millar says she feels most in
her element when she is wearing a soft loose-fitting
sweater on top of black skinny jeans with overthe-
knee suede boots and a well-loved beanie. Her
minimalistic style embodies a chic cozy comfort,
which translates to the store’s signature looks.
She loves clothes that are tactile and feel good on.
Favorites like off the shoulder t-shirts, beautiful
basics and slightly cropped tops are spring trends
she is excited to bring into the store for the