Hoity Toity

Photos by Nia Martin

Hoity Toity

Fashion & fun for girly girls

The Shop

People often ask owner Jana Franklin “What is Hoity Toity?” Her answer: “A contemporary boutique for closet, home and life.”

Hoity Toity started out in the Everett Mall in 2003 then moved to Marysville in 2005. A second shop opened in Snohomish in 2010.

Atmosphere

Opulent and entirely girly

Key People

Jana and her daughter, Kayle, operate the store. Mother and daughter bring their unique perspectives to buying for the shop, which helps them attract customers from teens to women in their 60s.

What You'll Find

You can get completely outfitted at Hoity Toity, from premium denim and couture tops to shoes and accessories. Brands include Miss Me, Rock Revival, William Rast and Old Gringo boots. Jana says the shop caters to what women celebrate, so they carry bridal, baby and girlfriend gifts. Hoity Toity also sells a number of boutique fragrances that you won’t find at the mall.

Owner's Favorites

“There’s so many!” remarked Jana. Just in are Jimmy Taverniti jeans, which come in a number of washes and colors, and have a nice bit of stretch, she notes. They’ve also just added Free People to the clothing lines they carry, Troll Beads and K. Hall diffusers for the home.