BRANDING, MARKETING & SELF-PROMOTION WORKSHOP:
This 4-hour workshop unpacks what marketing means for artists, why you should spend your
energy on it, and how to market your work. Marketing starts with your story, a strong brand and
the right audience. Self-promotion can be a loaded concept; we’ll examine it and offer other
terms that can help you feel comfortable sharing your story and your work. We’ll look at
examples of strong artist brands and ways to build and strengthen your brand. We’ll talk about
how to find your target audience and maintain those relationships. This workshop will also
explore the role of gallery representation and whether it’s the right fit for you. There will be a follow up 1 hr conference call with the students to be scheduled during the class
Bring: Any collateral examples you may have.
Instructor: Alleson Buchanan
Course Fee: $85.00.
Open to adults, 18 years or older.

Bellingham Metal Arts Guild is a 501(c)(3) non-profit organization promoting the Metal Arts in our community through educational classes, workshops, lectures & more at our educational studio/facility. Free parking, handicap accessible.

www.BellinghamMetalArtsGuild.org
Email us at: info@BellinghamMetalArtsGuild.org
PHONE: (360) 671-1393